Tools like TinyJPG can optimize your images before they’re added to your site. The hreflang tag is imperative for sites in multiple languages. One of the biggest reasons Google rewrites title tags is that they are simply too long.

Does the site have speed issues?

Before you embark on a technical SEO audit (of a newly bought domain or an existing one), check if it’s not under any search engine sanctions. User experience (UX) plays a significant role in how your website ranks. A tech SEO audit will help you identify things that could spoil UX or even turn users away from your website.

Connect with him on LinkedIn or through the BruceClay.com website. This type of SEO refers to making sure the backend elements of a page are optimized for search crawlers. An on-page SEO audit would include checking meta descriptions, meta titles, image alt text and compression, and more. The SEO Audit 365 tool is very user-friendly, and the interface is easy to understand. Overall, this tool very helpful and recommend it to anyone who wants to improve their website ranking and get more traffic from organic search results. Begin by examining your competitors’ backlink profiles using a backlink checker tool.

If duplicates are detected, you need to go through those pages and rewrite titles and descriptions. Plus, you can manually check if those pages provide valuable and unique content to users. Of course, it’s much easier to avoid creating duplicate content than to find and fix it later. But judgment aside, sometimes it’s tough to avoid duplicates, especially on large e-commerce sites.

How to Do an SEO Audit: The Ultimate Checklist

The dashboard offers instant access to reports, monitors, and analysis tools. Run a website crawler to get a technical SEO audit whether you are launching a site, moving your website, or looking for ways to improve search performance. It contributes to your site’s ranking and sends a signal to the user that they can trust your site. If you don’t have a lot of experience diving into the backend of your website, you might consider consulting a web expert to secure your site. Now you have to use it in your content if you aren’t already.

This is the same data we used when we started the audit, but now, you should look at the results of the improvements. Once improvements are made, you should monitor their performance for quite a while, as some can take a long time to take effect. Ahrefs and Semrush show which keywords your pages rank for and identify gaps. A large part of SEO consists of improving written content, so review its quality and improve where necessary. The Semrush/Ahrefs SEO Anomaly site audit should have given you many pointers. Giving them a good experience will do wonders in the long run.

• Your meta title is the text that appears as the blue link in search engines.
• Moreover, they naturally improve readability and user interaction with the page, which may serve as a positive signal to search engines.
• Doing periodic audits on websites draws a direct line to organic traffic, securing rankings, and increasing revenue.
• General SEO reports, specific SEO reports, and even white label SEO reports are easily generated for your clients in one convenient place.

Conclusion: Make SEO Auditing a Habit

But nowadays, if a domain has a deeply entrenched penalty, starting fresh might actually save time and effort in the long run. The first thing I did was dive into a thorough content audit. We sorted through the site to figure out which pages were actually useful and which ones were just clutter. Instead of scrapping everything, we decided to consolidate the information. A Google penalty can be disastrous, but if you’re in the same situation, don’t panic. Make sure you always follow the best link-building practices to avoid such issues.