Our PDF reports run fast – the majority of pages can be fully audited, with PDF generated within 20 seconds. We look at a range of important factors that matter not just for SEO but for Usability and Accessibility. Whitelabel reports are a very good tool for getting leads as well as providing value to potential clients. Send PDF reports to prospects and use your report as a conversation guide or opener.

Step 8. Ensuring your site is mobile-friendly

seo audit

There also may be dozens of authors adding new content to your website regularly. A professional enterprise SEO auditor reviews the existing URLs and identifies how to fix mistakes and optimize dynamic URL generation for future pages. We’ll provide you with a detailed SEO audit proposal, outlining your websites biggest SEO challenges and solutions to fix them.

  • By tracking your keywords rankings, you can monitor whether the changes you make based on this SEO audit are working.
  • Google will surface a whole bunch of key metrics in an easy-to-understand interface.
  • From an SEO perspective, improperly configured redirects can also prevent search engine crawlers from indexing and ranking your pages.

Furthermore, nearly 60% of Google searches are done on mobile—and that’s 2016 data, BHS Links it’s probably even higher now. If you’ve never audited your website, chances are you should. Websites are complex beasts and issues arise all the time—and you won’t be aware of them unless you audit your site regularly.

seo audit

They know the standards and how to meet them, which provides your business with an actionable report that complies with SEO best practices. With the cost of SEO audits ranging from $650 to $14,000, it’s natural to wonder what decides the price of audits in 2024. Some relate to your company, while others come from your agency. Watch out for any sudden spikes in new, low-quality backlinks. This could signal that you’ve been attacked by spam, which could harm your SEO.

Using Ahrefs and Search Console data combined, we compiled a list of several thousand domains. Each backlink was the typical nonsensical blog post with anchor text scattered throughout. This makes it easier to present a holistic view of your SEO performance. And show not only where you rank but also how those rankings translate into actual search traffic.

Site migrations can lead to significant headaches if not handled carefully. A garden center faced a situation where a faulty site migration resulted in numerous broken URLs. These broken links were not only frustrating to users but also detrimental to SEO. The garden center hired Cadence, who identified and fixed these issues by recreating, republishing, and redirecting the URLs. These repairs allowed users and search engines to access content seamlessly and set a solid foundation for future SEO efforts.

But these days any penalty is likely to be a little more granular (i.e. they’ll drop a page, not your entire site). Generally (although not always), it’s best to have some indexable text content on a page. Canonical links are important for ensuring Google indexes the correct version of a webpage. And if you link internally to 3 other pages, each of them is going to get a third of the “link juice” that page has to pass on. I worked my way through the report until all the anchor text issues were fixed.

Step 3: Find (and fix) thin content

seo audit

An agency’s experience, however, also influences their prices. In most cases, an agency with extensive expertise tends to charge a higher rate for their services. It makes sense, though, as their background results in better service and results. The experience of your agency also determines SEO audit pricing. Pick the SEO aspects or areas of your site that resonate with the biggest challenges you currently face.

seo audit

By completing the on-page audit, you ensure each page of your site is doing its best to target the right keywords with quality content and offering a good user experience. Now we’ll move beyond your site to consider off-page factors, and then we’ll touch on some advanced aspects like structured data and automation with AI. A technical audit assesses your website from a technical SEO standpoint. It can involve searching for duplicate content on your site or broken links that direct users to 404 error pages. When it comes to SEO audits, technical audits are the standard. It evaluates keyword usage, content quality, and internal linking.

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